Privacy Law Guide

    What is CalOPPA?

    Complete guide to the California Online Privacy Protection Act - the first state law requiring privacy policies for commercial websites and online services.

    Updated: January 17, 20258 min read

    What is CalOPPA?

    The California Online Privacy Protection Act (CalOPPA) is a state law that came into effect on July 1, 2004. It was the first state law in the United States to require commercial websites and online services to post a privacy policy.

    CalOPPA applies to any person or company that operates websites or online services that collect personally identifiable information from California consumers. This includes businesses located anywhere in the world, not just California.

    Key Fact

    CalOPPA is considered the foundation for privacy policy requirements in the United States. It set the precedent that websites must be transparent about their data collection practices.

    Who Does CalOPPA Apply To?

    CalOPPA has an extremely broad reach. If you collect personal information from California residents through your website or online service, you must comply - regardless of where your business is located.

    Commercial Websites & Services

    Any website or online service that collects personal information from California residents

    Examples: E-commerce sites, blogs with contact forms, SaaS platforms

    Mobile Applications

    Apps that collect personally identifiable information from California users

    Examples: iOS apps, Android apps, cross-platform mobile applications

    Online Services

    Any internet-based service accessible by California residents

    Examples: Web apps, APIs, cloud services, online platforms

    Important Note

    Because California has such a large population, virtually any website or online service accessible globally is subject to CalOPPA if it collects personal information.

    Key Requirements Under CalOPPA

    Privacy Policy Requirement

    Must post a conspicuous privacy policy on your website or online service

    Conspicuous Posting

    Privacy policy link must be clearly visible and accessible from every page

    Required Disclosures

    Must disclose data collection practices, sharing, and user rights

    Do Not Track Disclosure

    Must disclose how you respond to Do Not Track signals from browsers

    What Must Be Disclosed in Your Privacy Policy?

    CalOPPA requires your privacy policy to include specific information about your data practices:

    • Categories of personal information collected
    • Purpose for collecting or using personal information
    • Categories of third parties with whom personal information is shared
    • Process for users to review and request changes to their personal information
    • Process for notifying users of material changes to the privacy policy
    • Effective date of the privacy policy
    • How the business responds to Do Not Track signals
    • Whether third parties collect personal information through the site

    Conspicuous Posting Requirements

    CalOPPA requires that your privacy policy be "conspicuously posted." This means:

    • The privacy policy link must be easily visible and accessible
    • It should be available from the homepage and every page where personal information is collected
    • The link text should clearly indicate it leads to the privacy policy (e.g., "Privacy Policy," not "Legal")
    • The font size should be large enough to be easily readable

    Do Not Track Disclosure

    One unique aspect of CalOPPA is the requirement to disclose how your website responds to "Do Not Track" (DNT) signals sent by web browsers. You must state:

    If You Honor DNT

    Explain how your website responds to DNT signals and what changes in tracking behavior occur when users enable DNT.

    If You Don't Honor DNT

    Clearly state that your website does not respond to DNT signals and that tracking continues regardless of the user's browser settings.

    Penalties for Non-Compliance

    While CalOPPA itself doesn't specify monetary penalties, non-compliance can result in:

    Legal Action

    The California Attorney General can bring action against non-compliant operators for unfair or deceptive practices.

    Cure Period

    Operators receive a 30-day cure period to remedy any non-compliance issues before penalties are imposed.

    CalOPPA vs CCPA: What's the Difference?

    California now has two major privacy laws. Here's how they differ:

    AspectCalOPPACCPA
    Effective DateJuly 1, 2004January 1, 2020
    Who It Applies ToAll websites collecting personal info from CA residentsLarger businesses meeting revenue/data thresholds
    Main RequirementPost a privacy policyConsumer data rights (access, deletion, opt-out)
    PenaltiesEnforcement by AG after 30-day cure periodUp to $7,500 per intentional violation

    Note: If your business is subject to CCPA, you still need to comply with CalOPPA. The laws work together, with CCPA providing additional consumer rights on top of CalOPPA's transparency requirements.

    How to Comply with CalOPPA

    1

    Create a Comprehensive Privacy Policy

    Include all required disclosures about your data collection, use, and sharing practices.

    2

    Post It Conspicuously

    Place a clearly labeled link to your privacy policy in your website footer and on every data collection page.

    3

    Address Do Not Track

    Include a clear statement about how your website responds (or doesn't respond) to DNT signals.

    4

    Keep It Updated

    Review and update your privacy policy whenever your data practices change, and notify users of material changes.

    5

    Implement User Request Processes

    Establish procedures for users to review and request changes to their personal information as disclosed in your policy.

    Generate Your CalOPPA-Compliant Privacy Policy

    Create a professional privacy policy that meets all CalOPPA requirements in minutes

    Related Articles

    What is CCPA?

    Learn about California's comprehensive consumer privacy law and how it differs from CalOPPA.

    What is GDPR?

    Understand the European Union's General Data Protection Regulation and its global impact.