18 Disclaimer Examples by Type
Original, editable starting language for websites, affiliates, sponsored content, health, finance, legal information, AI, products, testimonials, and video safety.
Quick answer
A useful disclaimer identifies a specific relationship, limitation, or risk and places it where the audience needs that context. It cannot turn a misleading claim into a truthful one, eliminate mandatory rights, or replace appropriate safety, professional, contractual, or product controls.
- Examples
- 18 editable starting points
- Core rule
- Match the real activity
- Placement
- Near the related claim or risk
Reviewed against official sources on August 11, 2026. This guide is general information, not legal advice.
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What does a disclaimer do?
A disclaimer gives context about a defined subject: an affiliate relationship, the limits of general information, a safety risk, the role of AI, or the source of user-submitted content. Good wording is specific enough to help a reader make an informed decision and is consistent with the product, process, and governing terms.
It is not a universal liability shield. A notice cannot excuse deception, replace evidence for a marketing claim, waive rights that the law does not permit you to waive, or repair an unsafe workflow. Some statements belong in a contract, privacy notice, product warning, platform control, or professional engagement rather than on a catch-all disclaimer page.
Name the exact issue
Connect the notice to the content, relationship, risk, or limitation it describes.
Keep it truthful
Do not claim testing, moderation, review, or safeguards that are not actually in place.
Respect legal limits
Check mandatory rights, sector rules, and contract requirements before relying on exclusions.
18 editable disclaimer examples
These are original PolicyForge templates, not quotations from another company's legal terms. Replace every bracketed field, remove anything that is not true, and seek qualified review for regulated, contractual, or high-consequence uses.
General website and publishing notices
Information, warranties, copyright, links, contributors, and user content.
Example 1
General information disclaimer
Use when: A website publishes educational or informational content.
“The information on this website is provided for general informational purposes. We aim to keep it useful and current, but it may not be complete, accurate, or suitable for your circumstances. Verify important information before acting on it.”
Review before using
- Do not promise accuracy or updating that you cannot deliver
- Name higher-risk topics separately
Example 2
No-warranty disclaimer
Use when: A product, download, or service is provided subject to contract terms.
“Except for warranties that cannot be excluded under applicable law, [product/service] is provided on an “as available” basis. The specific warranties, exclusions, and remedies that apply are set out in [terms or agreement].”
Review before using
- Consumer and commercial warranty rules differ
- Do not use website copy as a substitute for the governing agreement
Example 3
Copyright notice
Use when: A business wants to identify ownership and permitted use of site content.
“© [year] [owner]. Unless otherwise stated, original text, graphics, and other materials on this site are owned by or licensed to [owner]. You may use them only as permitted by law or by the license stated on the relevant page.”
Review before using
- Do not claim ownership of third-party material
- A copyright notice is not the same as a liability disclaimer
Example 4
Commentary and fair-use notice
Use when: Content uses limited third-party material for commentary, criticism, or education.
“This page may include limited third-party material for commentary, criticism, reporting, teaching, or research. Rights remain with their respective owners. Whether a use is legally permitted depends on the specific facts; contact us at [email] about a rights concern.”
Review before using
- A notice does not make an otherwise infringing use fair
- Assess each use and jurisdiction separately
Example 5
External-links disclaimer
Use when: A website links to third-party sites it does not control.
“Links to third-party websites are provided for convenience. We do not control their content, availability, security, or privacy practices. A link does not necessarily mean that we endorse the third party or every statement on its site.”
Review before using
- Disclose commercial relationships separately
- Do not link to content you know is unsafe or misleading
Example 6
Views-expressed disclaimer
Use when: Guest authors, speakers, or contributors express personal opinions.
“The views in this [article/video/podcast] are those of the author or speaker and do not necessarily represent [organization]. Editorial, employment, or sponsorship relationships are disclosed separately where relevant.”
Review before using
- Identify the actual speaker
- A label does not excuse unlawful or misleading content
Example 7
User-generated content disclaimer
Use when: A platform hosts comments, reviews, forum posts, or other user submissions.
“User submissions reflect the views of their authors. We do not pre-approve every submission. Content may be reported at [method] and is handled under our [content policy]. Our moderation practices and legal responsibilities are not changed by this notice.”
Review before using
- Describe moderation accurately
- Keep removal rules and platform obligations in the governing policies
Marketing, endorsements, and products
Affiliate links, sponsorships, testimonials, results, and product information.
Example 8
Affiliate disclosure
Use when: A publisher can earn a commission from recommended products or links.
“We may earn a commission if you buy through links on this page. This is a material connection between us and the seller. [Explain whether and how the relationship affects selection, testing, or ranking].”
Review before using
- Place the disclosure close to the recommendation
- Use language the audience will understand
Example 9
Sponsored or gifted-content disclosure
Use when: A brand paid for content, supplied a product, or provided another benefit.
“[Brand] [paid for this content/provided the product/provided another benefit]. [Creator/publisher] is responsible for the stated opinions. See [editorial policy] for how sponsorship affects review and approval.”
Review before using
- Name the material connection plainly
- Use audio or video disclosure as well when the endorsement is audiovisual
Example 10
Testimonial disclaimer
Use when: Marketing features a customer's individual experience.
“This testimonial describes one customer's experience. Results vary with factors such as [implementation, experience, market, budget, and use]. It is not a promise that another customer will achieve the same result.”
Review before using
- Do not use exceptional results to imply a typical result
- Disclose incentives and verify the testimonial is genuine
Example 11
Earnings and results disclaimer
Use when: Content discusses revenue, savings, growth, or performance outcomes.
“Examples of revenue, savings, or performance are illustrative and are not guarantees. Actual outcomes depend on factors including [relevant factors]. We have not represented that every user will achieve the examples shown.”
Review before using
- Substantiate every express and implied performance claim
- A disclaimer cannot cure an unrealistic headline
Example 17
Product-information disclaimer
Use when: A seller summarizes specifications, compatibility, or expected results.
“Product information is based on [manufacturer or source] as of [date]. Images may illustrate a configuration or setting that differs from the item sold. Confirm specifications, compatibility, availability, and terms before purchasing.”
Review before using
- Do not contradict mandatory product rights or warranties
- Correct known errors promptly
Professional information and safety
Health, fitness, legal, financial, AI-assisted, and potentially imitable content.
Example 12
Medical information disclaimer
Use when: Content provides general health information but not clinical care.
“This content provides general health information and is not a diagnosis or a substitute for advice from a qualified healthcare professional who knows your circumstances. Do not delay seeking care because of this content. For an emergency, contact local emergency services.”
Review before using
- Match the wording to the service's real clinical role
- A disclaimer does not make an unsafe health claim acceptable
Example 13
Fitness participation disclaimer
Use when: A workout, training program, or physical challenge carries injury risk.
“Physical activity involves risk. Consider your health, experience, equipment, and surroundings before participating, and seek professional advice when appropriate. Stop if you feel pain, dizziness, or another concerning symptom and seek suitable assistance.”
Review before using
- Add activity-specific warnings
- Do not rely on wording instead of safe program design and instruction
Example 14
Legal information disclaimer
Use when: A site explains law or offers self-service document information without giving legal advice.
“This content provides general legal information, not legal advice for your circumstances. Laws and procedures vary by jurisdiction and change over time. Using this site does not by itself create a lawyer-client relationship. Consult a qualified lawyer for advice about an important matter.”
Review before using
- Do not disclaim a professional relationship that the service actually creates
- State jurisdiction and service scope accurately
Example 15
Financial information disclaimer
Use when: Content discusses investing, tax, trading, or personal finance generally.
“This content is general financial information, not personalized investment, tax, or financial advice. It does not consider your objectives, circumstances, or risk tolerance. Markets and data change; verify material information and seek qualified advice before making a decision.”
Review before using
- Do not use this wording to avoid regulated-advice duties
- Disclose holdings, compensation, and conflicts separately
Example 16
AI-assisted content disclaimer
Use when: AI helped generate, edit, or summarize public-facing content.
“AI assisted with [specific task] in preparing this content. [Person/team] reviewed the final version and is responsible for publication. AI-assisted material may contain errors; report a concern at [contact method].”
Review before using
- Describe the AI task and review truthfully
- Use required interface or platform labels as well
Example 18
Video, stunt, or challenge disclaimer
Use when: Entertainment content shows an activity viewers could imitate.
“This content shows [activity] performed under [controlled conditions/professional supervision]. Do not attempt it without appropriate training, equipment, permission, and safety planning. Some scenes may be edited or staged for presentation.”
Review before using
- Do not imply safeguards that were not used
- A warning does not replace age-appropriate and platform-compliant content design
Apply the pattern
Create a draft for your own use case
Use the examples for structure, then generate wording based on your content, commercial relationships, professional topics, and AI use.
- Tailored to your answers
- Editable before publishing
- No compliance guarantee
Where should a disclaimer appear?
The placement should match the decision the audience is making. A central page can hold full wording, but a material connection, safety warning, professional-information limitation, or AI notice may also need to appear beside the relevant claim, recommendation, media, or feature.
Near a claim
Place outcome, testimonial, earnings, and product limitations where the claim is seen.
Near an endorsement
Explain affiliate, sponsorship, gifted-product, or other material connections close to the endorsement.
At the point of risk
Surface medical, fitness, video-safety, AI, or professional-information notices when users encounter the risk.
In governing documents
Use terms, policies, contracts, and product documentation for fuller rules and legally operative provisions.
Publishing checklist
Review this before publishing
Primary guidance used for this page
The FTC materials below explain how material connections, claims, and online disclosures should be handled in context. The Copyright Office source explains why a fair-use notice cannot decide whether a particular use is legally fair. These sources do not create one universal website-disclaimer template.
Disclaimer FAQ
Do I need a disclaimer on my website?
Not every website is legally required to publish a general disclaimer. A focused notice may be useful when the site provides information people could rely on, uses endorsements or affiliate links, presents individual results, hosts user content, or operates in a higher-risk field. The right wording depends on the claims, audience, jurisdiction, and service.
Where should I display a disclaimer?
Place material information where people need it to understand the related claim, content, or interaction. A dedicated disclaimer page can hold detail, but an affiliate, sponsorship, safety, AI, or professional-information disclosure may also need to appear near the relevant recommendation, media, feature, or advice. A footer link alone may be insufficient.
Are website disclaimers legally binding?
It depends on the wording, subject, presentation, governing law, and whether the notice forms part of an enforceable agreement. A statement on a page is not automatically binding merely because it is called a disclaimer. Mandatory rights and duties can override inconsistent wording.
What does the FTC expect for affiliate disclosures?
When a material connection would not be reasonably expected, the FTC expects it to be disclosed clearly and conspicuously. The disclosure should explain the relationship in understandable language and be difficult to miss in the format where the endorsement appears. A separate disclosure page usually does not replace a notice close to the recommendation.
What is the difference between a disclaimer and terms of service?
A disclaimer addresses a defined risk, relationship, limitation, or content category. Terms of service govern the broader relationship with users, such as accounts, acceptable use, payment, intellectual property, termination, and disputes. A business may need one, both, or neither depending on what it offers; they should not contradict each other.
Can a disclaimer remove all liability?
No. A disclaimer does not make a false or deceptive claim truthful, eliminate mandatory consumer rights, excuse unlawful conduct, or replace appropriate safety and professional controls. Enforceability and permitted exclusions vary by jurisdiction and context.
When should I update a disclaimer?
Review it when the content, claims, audience, business model, affiliate or sponsor relationships, technology, jurisdictions, safety process, or governing law changes. A dated periodic review is useful, but the schedule should reflect how quickly the underlying facts and risks change.
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