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    Privacy Policy for Real Estate Businesses

    Generate a compliant privacy policy for your real estate agency, brokerage, or property management company. Covers MLS data, mortgage GLBA requirements, CCPA, and Fair Housing Act compliance.

    Fair Housing
    MLS Compliance
    Client Data
    Transaction Privacy
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    Privacy Policy for Real Estate Businesses
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    Real Estate Data Is Highly Sensitive

    Real estate transactions involve some of the most sensitive personal and financial data. A single breach or compliance failure can cost your business everything.

    Financial Data

    • Mortgage applications & pre-approvals
    • Credit reports and scores
    • Income verification documents
    • Bank account and wire transfer details
    • Tax returns and financial statements

    Property Records

    • Property ownership history
    • Appraisal and inspection reports
    • Title search documents
    • MLS listing data and search history
    • Transaction and closing records

    Personal Identification

    • Social Security numbers
    • Government-issued ID copies
    • Background check results
    • Employment verification
    • Family and household information

    Agent vs Brokerage Privacy Responsibility

    Data flows between agents, brokerages, and third parties. Your policy must clearly define who is responsible for what.

    Brokerage Level

    • Master privacy policy covering all agents and offices
    • CRM data governance and access controls
    • MLS data sharing agreements and IDX compliance
    • GLBA compliance for mortgage referral programs
    • Agent departure data handling procedures
    • Enterprise vendor and platform agreements

    Agent Level

    • Personal website and marketing privacy disclosures
    • Lead capture and CRM data practices
    • Open house sign-in sheet data handling
    • Personal social media marketing compliance
    • Client communication and follow-up policies
    • Alignment with brokerage master policy

    MLS & IDX Data Compliance

    Listing Data Privacy

    NAR's IDX policy requires specific privacy disclosures about how property listing data is displayed, what consumer search behavior is tracked, and how that data flows back to the MLS and other participating brokers.

    Consumer Search Tracking

    Property search behavior reveals highly personal information -- budget ranges, neighborhood preferences, family size. Your policy must disclose this tracking and how the data is used for marketing and lead scoring.

    VOW Requirements

    Virtual Office Websites have additional privacy requirements for registered users, including data portability rights and consent for ongoing communication.

    What Your MLS/IDX Policy Must Cover

    IDX search data collection disclosure
    Saved searches and alerts data handling
    Retargeting pixels for listing ads
    MLS data sharing with participating brokers
    Property inquiry lead data flow
    Map and location tracking consent
    Virtual tour engagement analytics
    CRM integration data practices

    Protect Your Clients. Protect Your License.

    Generate a compliant privacy policy for your real estate business in minutes. Covers GLBA, CCPA, MLS requirements, and more.

    No credit card required. 2-minute setup. GLBA and CCPA compliant.

    How Does Our Real Estate Policy Generator Work?

    Three steps to a privacy policy built for real estate compliance.

    1

    Enter Your Brokerage Details

    Provide your brokerage or agency information. Our AI analyzes your real estate operations to identify all data collection points.

    2

    AI Generates Compliant Policy

    PolicyForge creates a comprehensive privacy policy covering GLBA, CCPA, Fair Housing Act, and all real estate-specific data practices.

    3

    Deploy & Stay Updated

    Copy-paste into your brokerage website, IDX site, or property management portal. Auto-updates when regulations change.

    Frequently Asked Questions

    Everything you need to know about real estate privacy policies and compliance.

    Don't Risk Fines Over Missing Privacy Disclosures

    Generate a GLBA and CCPA compliant privacy policy for your real estate business. No credit card required.

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