EU & US Compliant

    Return & Refund Policy Template & Examples

    Download a free, legally compliant return and refund policy template with real examples from Amazon, Costco, Apple, and other leading retailers.

    18,000+ downloadsUpdated: January 202510 sections included

    Download Free Return Policy Template

    Get instant access to a professionally-crafted return policy template that includes:

    • EU consumer rights compliant structure
    • US state law required disclosures
    • 10 essential sections
    • Real retailer examples
    • E-commerce best practices

    No credit card required. Instant download.

    10 Required Sections in a Return Policy

    A compliant return and refund policy must include these essential sections:

    1

    Return Eligibility & Timeframe

    Define the window customers have to initiate a return (30, 60, 90 days) and any conditions that must be met to qualify

    Required by: EU Consumer Rights Directive Art. 9, FTC guidelines

    2

    Condition Requirements

    Specify the acceptable condition for returned items (unused, unopened, original packaging, tags attached)

    Required by: Standard commercial practice

    3

    Refund Methods & Timeline

    Explain how refunds are issued (original payment method, store credit) and the processing timeframe

    Required by: EU Directive Art. 13, State consumer protection laws

    4

    Exchange Policy

    Detail options for exchanging items for different sizes, colors, or alternative products

    Required by: Best practice

    5

    Return Shipping Costs & Process

    Clarify who bears the cost of return shipping and provide step-by-step return instructions (RMA numbers, labels)

    Required by: EU Directive Art. 14, FTC Mail Order Rule

    6

    Non-Returnable Items & Exceptions

    List product categories excluded from returns such as perishables, personalized items, intimate apparel, and hazardous materials

    Required by: EU Directive Art. 16 exceptions

    7

    Defective or Damaged Items

    Describe the process for handling items that arrive damaged, defective, or incorrect, including who covers return shipping

    Required by: UCC Article 2, EU Sale of Goods Directive

    8

    Digital Goods & Subscriptions

    Address return/refund rules for digital downloads, software licenses, and subscription services

    Required by: EU Directive Art. 16(m), Platform-specific rules

    9

    International Returns

    Explain return procedures and any cost differences for international customers, including customs duties and processing times

    Required by: Cross-border e-commerce best practice

    10

    Contact Information

    Provide clear contact details for return inquiries including email, phone, and physical address if applicable

    Required by: EU Directive Art. 6(1)(c), FTC guidelines

    Real Return Policy Examples

    See how top retailers write key return policy sections. For more examples, visit our return policy examples guide.

    Amazon

    Return Eligibility & Timeframe

    Most items sold on Amazon.com can be returned within 30 days of delivery. Some products have different return windows: electronics must be returned within 15 days, while items sold during the holiday season (November 1 - December 31) can be returned until January 31 of the following year.

    Why it works: Clear base policy with transparent category-specific exceptions and seasonal flexibility

    Costco

    Satisfaction Guarantee

    We guarantee your satisfaction on every product we sell, and will refund your purchase price. Exceptions: Electronics must be returned within 90 days. Diamonds over 1.00ct require original documentation. Cigarettes and alcohol cannot be returned where prohibited by law.

    Why it works: Generous open-ended guarantee builds trust while clearly listing the limited exceptions

    Apple

    Return & Refund Process

    You may return your eligible product within 14 calendar days of receiving the item(s). You will not be charged a restocking fee. Once we receive and verify the returned item, we will issue a refund to your original payment method within 5 business days. Return shipping is free for orders placed through the Apple Online Store.

    Why it works: No restocking fees, free return shipping, and a clear refund timeline set strong customer expectations

    Nordstrom

    Flexible Return Approach

    We don't have a formal return policy. We handle returns on a case-by-case basis with the goal of making customers happy. We stand behind our goods and services, and want customers to be satisfied with them. We'll always do our best to take care of you.

    Why it works: Emphasizes customer-first philosophy; the flexible approach has become a competitive differentiator

    Zappos

    Return Shipping & Timeline

    If you are not 100% satisfied with your purchase, you can return your order for a full refund within 365 days. Return shipping is always free. Simply print a pre-paid return label from your account, pack the items in any box, and drop it off at any UPS location.

    Why it works: Industry-leading 365-day window with free shipping and dead-simple instructions reduces purchase hesitation

    Compliance Checklist

    Ensure your return policy meets all regulatory requirements:

    EU Consumer Rights

    • Provide a 14-day cooling-off period for online purchases
    • Allow right of withdrawal without giving any reason
    • Refund all payments including original delivery costs within 14 days
    • Provide a model withdrawal form to consumers
    • Clearly inform consumers of return rights before purchase
    • Bear the cost of returns only if stated in advance

    US State Laws

    • California: Display return policy conspicuously; if no policy posted, customers get 30 days
    • New York: Post refund policy at point of sale; no sign means full refund within 30 days
    • Comply with state-specific posting and disclosure requirements
    • Honor advertised return windows as binding commitments
    • Provide receipts or proof of purchase with all transactions

    E-commerce Best Practices

    • Display return policy prominently at checkout and on product pages
    • Send return confirmation emails with tracking information
    • Provide pre-paid return labels or easy label-printing options
    • Offer real-time return status tracking for customers
    • Include return policy summary in order confirmation emails

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