AI Disclosure Requirements by Platform
Publishing platforms have their own AI rules, and they are separate from the law. You can be entirely compliant with the EU AI Act and still have a video removed for skipping a checkbox in YouTube Studio. This page covers what four major platforms require, what each one exempts, and how you actually declare it.
Platform rules and legal duties are not the same thing
A platform disclosure is a declaration you make to the platform, which it may surface as a label. A legal disclosure obligation — under the or FTC advertising rules, for instance — applies to you regardless of where you publish, and is usually satisfied by wording on your own site. Meeting one does not satisfy the other.
YouTube
Applies to: Video, including AI-generated music and voice
Disclosure required when
- Makes a real person appear to say or do something they did not do
- Alters footage of a real event or place
- Generates a realistic scene that did not actually occur
Not required for
- Clearly unrealistic content — fantasy scenes, animation, green-screen effects
- Beauty filters, colour and lighting adjustment
- Voice cloning used for your own overdubs
- Captions, and production assistance such as generating an outline
How you declare it
Tick the altered-or-synthetic content box in YouTube Studio when you upload. YouTube then shows a label in the player for photorealistic content, or in the expanded description otherwise.
If you do not
Creators who consistently do not disclose may have a label applied for them, or face penalties including content removal or suspension.
TikTok
Applies to: Video and audio
Disclosure required when
- Realistic AI-generated content — scenes, people or audio a viewer could mistake for real
Not required for
- Content that is obviously stylised or animated, where no viewer would take it as a real recording
How you declare it
Use the AI-generated content toggle when posting, or add a label, hashtag sticker or a note in the description. TikTok also auto-labels: content made with its own AI effects, and content carrying C2PA Content Credentials from other tools.
If you do not
Unlabelled realistic AI content can be removed under TikTok's synthetic media rules; TikTok also runs its own detection and may label content itself.
Meta — Facebook, Instagram, Threads
Applies to: Photorealistic video and realistic-sounding audio
Disclosure required when
- Organic posts containing photorealistic video or realistic-sounding audio that was digitally created or altered
Not required for
- Content that is not photorealistic — the requirement is written around media a viewer could mistake for a real recording
How you declare it
Use Meta's AI-disclosure tool when posting. Meta separately detects industry signals — the C2PA and IPTC 'AI generated' markers used by Google, OpenAI, Microsoft, Adobe, Midjourney and Shutterstock — and adds an "AI info" label automatically.
If you do not
Meta states it may apply penalties where someone fails to disclose photorealistic AI content.
Amazon KDP
Applies to: Book text, images and translations
Disclosure required when
- Any text, image or translation an AI tool actually produced — Amazon still counts this as AI-generated even if you edited it substantially afterwards
Not required for
- AI-assisted work: content you wrote yourself and then used AI to edit, refine or error-check. Amazon states you are not required to disclose this
How you declare it
Declare AI-generated content in the KDP publishing flow when you publish a new book, or when you edit and republish an existing one. The declaration goes to Amazon; it is not printed in the book.
If you do not
You remain responsible for the content meeting Amazon's guidelines and not infringing third-party rights.
At a glance
| Platform | Trigger | Declared to |
|---|---|---|
| YouTube | Content a viewer could mistake for real | Platform, shown publicly as a label |
| TikTok | Content a viewer could mistake for real | Platform, shown publicly as a label |
| Meta — Facebook, Instagram, Threads | Content a viewer could mistake for real | Platform, shown publicly as a label |
| Amazon KDP | AI produced the content, however much you edited it | Amazon only — not shown to readers |
Platform policies change without much notice. Rules above were checked against each platform's own documentation on 4 August 2026; follow the source links for the current text. This is general information, not legal advice.
Ticking the box is not the same as having a disclaimer
Every rule on this page is about telling a platform. None of it puts wording on your own site, which is what covers you with readers, customers and regulators. For the wording itself — what an AI disclaimer should say, and worked examples by use case — see our disclaimer examples, then generate one for your own setup.